[ Worked example — sample data ]

A month in.

Three brands running. Budget rules have been scaling the winners and pausing what is not working, and the figures below are the last 30 days.

No Meta Pixel found on haldenhome.co.uk. Until it's installed, Meta can't optimise for purchases, and the figures below will understate what you earned.

Fix this

2.75x

ROAS · last 30 days

You're making £2.75 back for every £1 you spend. Down from 2.81 last month.

Spend

£8,540

Revenue

£23,450

Cost per sale

£16

Campaigns live

7 of 11

Revenue vs spend

Last 30 days
Brands(3)
BrandSpendRevenueROASCPAStatus
Aurelia Skin£5.4k£17.1k3.16x£12active
Northbound Coffee£2.2k£5.2k2.40x£19active
Halden Home£940£1.1k1.15x£31paused
What your rules did(0)

No rules have fired yet

Set up a budget rule →
Recent activity(5)

Budget rule "Scale winners" raised Aurelia Skin — Retargeting to £120/day

2h ago

3 ad variants launched to Meta — Barrier Repair Serum

7h ago

Budget rule "Cut losers" paused Cold Traffic — Broad (ROAS 0.82x)

1d ago

Performance pull completed — 14 campaigns updated

1d ago

Meta connection refreshed — token valid for 58 days

2d ago

Example dashboard · ROAScal