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Ahrefs

SEO data platform for backlinks, keywords, rank tracking and site audits, with LLM visibility tracking.

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SEO & AEO

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Ahrefs runs its own web crawler and sells access to the resulting data through tools such as Site Explorer, Keywords Explorer, Rank Tracker and Site Audit. It has added Brand Radar for tracking how a brand appears in LLM answers, plus an AI content helper and an assistant called Ask Ahrefs.

Best for

Teams that need backlink and keyword research on competitors as well as their own site, in one subscription.

Not for

Founders who only need to monitor their own site, because the free tier and Google Search Console cover that without the monthly cost.

How to get your money’s worth

  1. 01Start on the free tier to audit your own verified site before paying for competitor data.
  2. 02Looker Studio reporting needs the Standard plan or above, so check that before promising clients automated dashboards on Lite.
  3. 03Content Kit and Report Builder are paid add-ons on top of the plan price, so cost the full stack before committing.

Skills that pair with it

  • competitors

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Research, write, optimise and publish articles for search engines and AI answers.

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