Make your first ads

Paid social

Creative analytics, ad research and account management for Meta, TikTok and LinkedIn buyers.

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ComparisonPaid social

Motion vs Foreplay vs Atria: which creative tool does a paid social team need?

They get compared as if they were rivals. They mostly do different jobs, and the price gap between them is more than tenfold.

1 October 2026 · 3 min

AnalysisPaid social

Meta's Muse for Small Business: what it means if you run ads for a living

Meta's own agent can now connect to an ad account, analyse what is working and draft next week's campaign. It is US and Canada only, and the post is careful about what it does not say.

1 October 2026 · 3 min

9 tools

Atria

Paid socialCreative

Ad research, creative analytics, competitor tracking and AI creative generation in one tool.

Best for
Small creative strategy teams wanting research, analytics and briefing in a single subscription.
Price
$129/month billed annually (Core)
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Birch (formerly Revealbot)

Paid social

Rule-based ad automation for Meta, Google, Snapchat and TikTok, formerly Revealbot.

Best for
Media buyers managing several accounts who want automated budget, pause and scale rules with alerts.
Price
$49/month (Essential)
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Canva

CreativePaid social

Design platform with AI tools and Canva Grow for creating, publishing and analysing ads.

Best for
Small teams that want design, resizing and basic ad publishing in one familiar tool.
Price
US$12/month billed monthly (Pro); US$144/year
Free plan
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Creatify

CreativePaid social

Turns a product URL into AI avatar video ads, with templates and a launcher for Meta and TikTok.

Best for
Ecommerce and app advertisers who want many avatar-led video variations from existing product pages.
Price
$39/month (Starter, 100 credits)
Free plan
Our notesVisit site

Foreplay

Paid social

Ad swipe file, ad discovery database, competitor tracking, creative analytics and briefs.

Best for
Creative strategists who collect competitor ads and turn them into briefs for editors and creators.
Price
$59/month billed monthly (Basic); $49/month billed annually
Our notesVisit site

Madgicx

Paid socialCreative

Meta ads platform combining AI account audits, automation, ad generation and analytics.

Best for
Ecommerce advertisers on Meta who want audits, automation and reporting in one place.
Price
Subscription
Our notesVisit site

Motion

Paid social

Creative analytics and reporting for paid social teams, priced by monthly ad spend.

Best for
Agencies and brands with meaningful monthly spend that run a structured creative testing programme.
Price
$750/month (Starter, up to $50k monthly ad spend)
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Pencil

CreativePaid social

Generates text, image and video ad assets from brand assets, with performance predictions.

Best for
Brands and agencies that want ad variations generated from existing brand assets across several ad channels.
Price
$14/month billed monthly (Core, 50 generations); $11/month billed annually
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Smartly

Paid socialCreative

Enterprise advertising platform joining creative production, media buying and reporting.

Best for
Large advertisers and agencies running high-volume, multi-market campaigns with catalogue or templated creative.
Price
Sales-led
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