Make your first ads

Pencil

Generates text, image and video ad assets from brand assets, with performance predictions.

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AI creative & adsPaid social

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Pencil is an AI creative platform that produces ad copy, images and video from your brand assets and performance data. It includes AI agents and workflows for audience insights, copywriting, video editing and performance prediction. Plans are priced by generations per month.

Best for

Brands and agencies that want ad variations generated from existing brand assets across several ad channels.

Not for

High-volume testers on the entry plan, since Core is capped at 50 generations per month.

How to get your money’s worth

  1. 01Use the free guided experience (six ads) with your real brand assets to judge output quality.
  2. 02Feed it your best-performing past ads so variations start from proven angles.
  3. 03Use predictions to rank what to test first, then confirm with spend.

Skills that pair with it

  • ad-creative
  • paid-social-creative-brief

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