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Apify is a platform and marketplace of ready-to-run tools, called Actors, for collecting web data, generating leads, monitoring social media and tracking competitors. Actors run on Apify's cloud and results can be sent to other apps and AI agents through its API, MCP server and integrations.
Best for
Marketers who want data from a specific site or social platform without writing a scraper themselves.
Not for
Anyone who needs a fixed, predictable bill; costs are a plan fee plus pay-as-you-go usage that varies with each Actor and run.
How to get your money’s worth
01Search the Store for an existing Actor for your target site before commissioning anything custom.
02Run a small test and read the cost per result, because Actors are priced differently and usage is billed on top of the plan.
03Schedule a competitor or social monitoring Actor weekly and send the output to a sheet or to Slack through an integration.