Cometly
Analytics
Marketing attribution linking ad clicks to pipeline and revenue, with server-side tracking.
- Best for
- B2B and lead generation teams that need to tie ad spend to CRM pipeline and closed revenue.
- Price
- Usage-based
Fathom Analytics
Simple, cookie-free website analytics with event, revenue and UTM campaign tracking.
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Fathom is a privacy-focused website analytics platform that works without cookies. It offers event tracking, revenue tracking, UTM campaign reporting, shared dashboards, bot filtering and an API. Pricing is by monthly pageviews, with a 7-day free trial.
Best for
Small businesses and agencies wanting simple analytics across client sites without cookie banners.
Not for
Teams that need a free plan, as Fathom states it does not offer one.
How to get your money’s worth
- 01Use UTM tags on all ads and check campaign reports to compare traffic quality by source.
- 02Set up revenue tracking on purchase events so campaigns are judged on value, not visits.
- 03Share a dashboard link with clients in place of building weekly traffic reports.
Skills that pair with it
- analytics
Also worth a look
Funnel
Analytics
Marketing data hub that collects, stores and prepares data for reporting and measurement.
- Best for
- Marketing teams and agencies with many data sources that need clean, governed data for BI tools.
- Price
- $300/month, billed annually (Starter)
Google Analytics
Analytics
Google's free analytics for measuring website and app traffic, journeys and conversions.
- Best for
- Any advertiser needing a free baseline for traffic and conversion measurement, especially alongside Google Ads.
- Price
- Free plan
- Free plan