Make your first ads

HeyGen

AI avatar video generator with voice cloning and translation into many languages.

Visit HeyGen

AI creative & ads

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HeyGen creates presenter-style videos using AI avatars, voice cloning and templates, with no camera needed. It supports video translation and localisation across many languages. Plans are credit based, with a free plan limited to 3 videos per month.

Best for

Marketers who need spokesperson or explainer videos localised into several languages.

Not for

Teams wanting an ad-specific workflow with ad account publishing, as HeyGen is a general video tool.

How to get your money’s worth

  1. 01Use the free plan (3 videos per month, no card) to check avatar realism for your niche before paying.
  2. 02Translate a proven winning ad into new languages for market tests instead of reshooting.
  3. 03Export 9:16 versions for Reels and TikTok placements and keep the first line of the script as the hook.

Skills that pair with it

  • ad-creative
  • paid-social-creative-brief

Where we have written about HeyGen

ShortlistCreative

The best AI video tools for UGC-style ads, and the rule that keeps you out of trouble

AI actors can give you thirty hooks by Friday. They cannot give you a customer. Here is what each tool is for, and where the line sits.

1 October 2026 · 3 min

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