Disclosure — Some links are affiliate links — they cost you nothing and help fund the free calculator and community.
TOOLS
The AI marketing stack we actually use
Tools we run alongside ROAScal, with honest notes. Some links are affiliate links — they cost you nothing and help fund the free calculator and community.
- 01 / AI UGC video adsaffiliate
Arcads
- What it’s for
- Generates UGC-style video ads from a script, with AI actors reading the lines to camera.
- When we use it
- When a brand has strong copy but no creators, and we need six talking-head variants to test hooks before paying for a real shoot.
- 02 / Product-to-video adsaffiliate
Creatify
- What it’s for
- Turns a product page URL into short video ads with stock footage, captions and voiceover.
- When we use it
- For catalogue-heavy brands that need a video for every SKU and cannot shoot each one.
- 03 / Ad library and swipe filesaffiliate
Foreplay
- What it’s for
- Saves ads from the Meta Ad Library into boards, with transcripts and tagging.
- When we use it
- At the brief stage, to show a client three references of the format we are about to write before a word is generated.
- 04 / DM automation for Meta lead adsaffiliate
Manychat
- What it’s for
- Automates Instagram and Messenger replies, so a comment or DM can trigger a link, a form or a follow-up.
- When we use it
- Paired with lead-objective campaigns where the conversion happens in a conversation rather than on a landing page.
- 05 / Cinematic AI videoaffiliate
Higgsfield
- What it’s for
- Generates short cinematic video clips with camera moves from a still image or a prompt.
- When we use it
- To turn a single product photo into a five-second motion opener for a Reel when there is no footage at all.
- 06 / Voiceoveraffiliate
ElevenLabs
- What it’s for
- Text-to-speech voices that sound like a person reading, with control over pace and emphasis.
- When we use it
- For the voice track on any generated video ad, and for A/B testing a British versus American read on the same script.
- 07 / Captions for Reelsaffiliate
Submagic
- What it’s for
- Adds animated word-by-word captions, b-roll and sound effects to a vertical video.
- When we use it
- Every Reel, because most of the feed is watched on mute and the caption is the ad.
- 08 / Long to shortaffiliate
Opus Clip
- What it’s for
- Cuts a long recording into short vertical clips, picking the moments it scores as hooks.
- When we use it
- When a founder has an hour of podcast or webinar footage and we want ten candidate openers from it.
- 09 / Automationaffiliate
n8n
- What it’s for
- Workflow automation you can self-host, with a node for almost every API including the Meta Graph API.
- When we use it
- It runs ROAScal's own async jobs: alerts, rules and the nightly pulls. Our content engine ships as an n8n workflow.
- 10 / Automationaffiliate
Make
- What it’s for
- Visual automation builder, hosted, with a large library of ready-made app connectors.
- When we use it
- For clients who will not self-host and need a Slack alert or a Sheets export wired up in an afternoon.
- 11 / Newsletteraffiliate
beehiiv
- What it’s for
- Newsletter platform with a referral programme, segmentation and an API for subscribing from your own forms.
- When we use it
- It is where the ROAS calculator's "email me this" goes. Our weekly note is sent from it.
- 12 / Communityaffiliate
Skool
- What it’s for
- Community platform with courses, a calendar and a feed, without the noise of a Discord server.
- When we use it
- Home of the free community and the operator's cohort. Course recordings and templates live there.
YOU’VE GOT THE PRODUCT.