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Apollo

B2B contact database with built-in email sequences, a dialler and AI prospecting agents.

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Outbound & GTM

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Apollo combines a database the vendor puts at over 240M contacts and 30M companies with tools to act on it: email sequences, a dialler, a Chrome extension, enrichment and pipeline management. Its AI agents handle research, list building and drafting outreach, and the data can be reached from CRMs and from assistants such as ChatGPT and Claude.

Best for

Small sales teams and founders who want prospect data and sequencing in one tool without stitching several products together.

Not for

Teams that already pay for a data provider and a sequencer they are happy with, since they would be buying the same capabilities twice.

How to get your money’s worth

  1. 01Start on the free plan to check data coverage for your own niche and region before paying for credits.
  2. 02Save your ideal customer filters as a search so new matching contacts can be reviewed weekly rather than rebuilt from scratch.
  3. 03Verify emails before loading a sequence; sending to unverified addresses is the fastest way to damage a sending domain.

Skills that pair with it

  • outbound-triggers-6
  • personalization-hooks
  • email-writing-frameworks

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