Make your first ads

CapCut

Video and photo editor with templates, subtitles, background removal and AI generation tools.

Visit CapCut

AI creative & ads

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CapCut is a video and photo editing platform with templates, subtitles, background removal, audio tools, text to speech and AI video and image generation. It can be used online for free without a credit card. A paid Pro subscription exists.

Best for

Editing short vertical video ads for TikTok and Reels quickly with templates and auto subtitles.

Not for

Teams that need brand governance and approval workflows, which the homepage does not describe.

How to get your money’s worth

  1. 01Cut one raw UGC clip into three versions with different opening hooks and test them against each other.
  2. 02Add burnt-in subtitles to every ad for sound-off viewing.
  3. 03Check which effects and assets are Pro-only before export so you do not rebuild an edit.

Skills that pair with it

  • ad-creative
  • social

Where we have written about CapCut

ShortlistCreative

The best AI video tools for UGC-style ads, and the rule that keeps you out of trouble

AI actors can give you thirty hooks by Friday. They cannot give you a customer. Here is what each tool is for, and where the line sits.

1 October 2026 · 3 min

QuizAgents

Which AI marketing stack are you? A five-question quiz

Five questions about how you work, not what you wish you had time for. You get a stack of four or five tools and one thing to stop paying for.

1 October 2026 · 2 min

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