Which AI marketing stack are you? A five-question quiz

Five questions about how you work, not what you wish you had time for. You get a stack of four or five tools and one thing to stop paying for.

By 2 min readAI agents & skills

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Question 1 of 5

It is Monday morning. What is already late?

How does the quiz work?

Each answer adds points to one or more of four stacks, and the highest total wins. There is no email gate and nothing is stored about you: the result is worked out in your browser.

The four stacks come from one idea in our guide to the AI marketing stack for 2026: buy for your bottleneck, not for the category list. A solo founder and an agency lead can both be "doing paid social" and need almost nothing in common.

What are the four stacks?

StackBottleneckCore tools
The Lean OperatorTime and budgetAssistant, design, scheduler, simple analytics
The Creative MachineVolume of ad creativeSwipe file, avatar video, editor, voice
The AutomatorManual data workWorkflow tool, assistant, web data API, database
The Agency DeskReporting across clientsReporting connector, creative analytics, social and paid dashboard, CRM

What if I got a result that feels wrong?

Then you probably answered for the business you plan to have. Take it again for the one you have this month. Stacks change as spend and headcount change, and the cheapest mistake in marketing software is buying next year's tools early.

Every tool in a result links to our directory entry, which lists the current price and, more usefully, who the tool is wrong for.

Charlotte AmadisPaid media operator and fractional CMO. Co-founder of ROAScal. Writes about what is worth paying for in an AI marketing stack and what is not.

Tools in this piece

Claude

Agents

Anthropic's AI assistant for writing, analysis and multi-step work across your files and apps.

Best for
Marketers who want an assistant for long-form writing, data analysis and reporting that can connect to the tools they already use.
Price
$17 Per month with annual subscription discount ($200 billed up front). $20 if billed monthly
Free plan

Canva

CreativePaid social

Design platform with AI tools and Canva Grow for creating, publishing and analysing ads.

Best for
Small teams that want design, resizing and basic ad publishing in one familiar tool.
Price
US$12/month billed monthly (Pro); US$144/year
Free plan

Buffer

Content

Social media scheduler with a free plan and per-channel pricing.

Best for
Solo operators with a few channels who want scheduling without a large fixed fee.
Price
$5/month per channel (Essentials)
Free plan

Privacy-focused web analytics with a simple dashboard, goals, funnels and revenue tracking.

Best for
Founders and small sites wanting clear traffic and campaign reporting without a complex setup.
Price
$9/month (Starter, up to 10k monthly pageviews)

Foreplay

Paid social

Ad swipe file, ad discovery database, competitor tracking, creative analytics and briefs.

Best for
Creative strategists who collect competitor ads and turn them into briefs for editors and creators.
Price
$59/month billed monthly (Basic); $49/month billed annually

Creatify

CreativePaid social

Turns a product URL into AI avatar video ads, with templates and a launcher for Meta and TikTok.

Best for
Ecommerce and app advertisers who want many avatar-led video variations from existing product pages.
Price
$39/month (Starter, 100 credits)
Free plan

CapCut

Creative

Video and photo editor with templates, subtitles, background removal and AI generation tools.

Best for
Editing short vertical video ads for TikTok and Reels quickly with templates and auto subtitles.
Price
Free plan
Free plan

ElevenLabs

Creative

AI voice platform for text to speech, dubbing, voice changing, sound effects and music.

Best for
Ad teams that need voiceovers and dubbed versions of video ads without booking voice talent.
Price
$6/month (Starter, 30,000 credits)
Free plan

n8n

AutomationAgents

Workflow automation and AI agent builder that can run in the cloud or self-hosted.

Best for
Technical marketers and agencies running multi-step automations who want execution-based pricing or self-hosting.
Price
€20/month billed annually (Starter, 2,500 executions)
Free plan

Firecrawl

Agents

API that searches, scrapes and crawls websites and returns clean data for AI tools.

Best for
Technical marketers who want to feed competitor pages, landing pages or product catalogues into an AI workflow as clean text.
Price
$19/month
Free plan

Airtable

Automation

No-code database and app builder with automations, interfaces and AI agents.

Best for
Marketing teams that need a structured content calendar, creative tracker or campaign database with light automation.
Price
$20/user/month billed annually (Team)
Free plan

Supermetrics

Analytics

Pulls marketing data from ad platforms into Sheets, Looker Studio, BI tools and warehouses.

Best for
Agencies and in-house teams building automated client or channel reports in Sheets or Looker Studio.
Price
€49/month billed monthly (Starter); €39/month billed annually

Motion

Paid social

Creative analytics and reporting for paid social teams, priced by monthly ad spend.

Best for
Agencies and brands with meaningful monthly spend that run a structured creative testing programme.
Price
$750/month (Starter, up to $50k monthly ad spend)

Metricool

ContentAnalytics

Social scheduling and analytics that also reports on Google, Facebook and TikTok ad campaigns.

Best for
Freelancers and small agencies who report organic social and paid campaigns to clients in one place.
Price
$20 to $36/month (Starter, depending on brand tier and billing period)
Free plan

HubSpot

Outbound

CRM platform with free tools for contacts, deals, email marketing, forms and ad management.

Best for
Small businesses that want a free CRM to start with and room to add marketing automation later.
Price
Starts at $7/mo/seat
Free plan