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Plausible Analytics

Privacy-focused web analytics with a simple dashboard, goals, funnels and revenue tracking.

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Analytics & attribution

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Plausible is a privacy-focused web analytics tool positioned as an alternative to Google Analytics. It provides a single dashboard with goals, segments, email and Slack reports, and on the Business plan funnels and ecommerce revenue attribution. Pricing scales with monthly pageviews.

Best for

Founders and small sites wanting clear traffic and campaign reporting without a complex setup.

Not for

Advertisers needing deep Google Ads integration and audience building, which GA4 handles.

How to get your money’s worth

  1. 01Tag every ad with UTM parameters and use the campaigns report to compare landing page conversion by ad.
  2. 02Set goals for sign-up and purchase on day one so the 30-day trial gives you conversion data.
  3. 03Choose Business if you need funnels or revenue attribution, as lower plans do not include them.

Skills that pair with it

  • analytics

Where we have written about Plausible Analytics

GuideAgents

The AI marketing stack for 2026: what is worth paying for

Most stacks are bought one free trial at a time. Here is the order to buy in, what the free layer already covers, and where the money is wasted.

1 October 2026 · 4 min

QuizAgents

Which AI marketing stack are you? A five-question quiz

Five questions about how you work, not what you wish you had time for. You get a stack of four or five tools and one thing to stop paying for.

1 October 2026 · 2 min

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