Gemini

Google's AI assistant with image, video and music generation and links into Google apps.

Disclosure: some links on this page are affiliate links. If you buy through one, ROAScal may earn a commission at no extra cost to you. It never decides what we recommend or what we say about it. How this works.

Gemini is Google's AI assistant, offering chat, deep research, live conversation, a canvas for editing and generation of images, video and music. Paid Google AI plans add higher limits and bring Gemini into Gmail, Docs and Vids.

Best for

Teams already working in Google Workspace who want one assistant for research, drafts and quick image or video assets.

Not for

Businesses that keep their documents and email outside Google, who will get less from the app integrations that justify the paid plans.

How to get your money’s worth

01Use deep research for competitor and market summaries, then check the cited sources before reusing any claim in an ad.
02Generate rough image and video concepts to brief a designer or to test angles before paying for production.
03If you only need the assistant occasionally, stay on the free plan; the paid tiers mainly raise limits and add Workspace features.

Skills that pair with it

ad-creative

Also worth a look

Activepieces

AutomationAgents

Open-source automation platform for flows, AI agents and tables, in the cloud or on your own servers.

Best for: Teams that want an open-source, self-hostable automation tool with a low-cost cloud plan.
Price: $20/month billed monthly (Plus, 10,000 credits/month); Free plan

Our notes Visit site

Apify

AgentsAutomation

Marketplace of ready-made web scrapers and automation tools, called Actors, that run in the cloud.

Best for: Marketers who want data from a specific site or social platform without writing a scraper themselves.
Price: $19; Free plan

Our notes Visit site

Claude

Agents

Anthropic's AI assistant for writing, analysis and multi-step work across your files and apps.

Best for: Marketers who want an assistant for long-form writing, data analysis and reporting that can connect to the tools they already use.
Price: $17 Per month with annual subscription discount ($200 billed up front). $20 if billed monthly; Free plan

Our notes Visit site