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Semrush

Search visibility suite covering keyword research, site audits, competitor analysis and AI search tracking.

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SEO & AEO

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Semrush combines keyword research, site auditing and competitor analysis with tracking of brand visibility in ChatGPT, Perplexity, Gemini and Google Search. Plans are split between an SEO-only plan and bundles that add AI search.

Best for

Agencies that want classic SEO research and AI search visibility reporting from one vendor.

Not for

Anyone needing only occasional keyword lookups, because the free account's 10 reports per day may be enough and paid plans start near £100 a month.

How to get your money’s worth

  1. 01Use the seven-day trial to run a full site audit and export it before deciding on a plan.
  2. 02The free account allows one demo project and 10 reports a day, which suits a quick competitor check before a pitch.
  3. 03Decide whether you need AI search tracking before buying, as the SEO plan and the SEO plus AI Search bundles are priced separately.

Skills that pair with it

  • competitors

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