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Zapier connects apps through workflows called Zaps and now includes AI agents, MCP support for assistants such as Claude and ChatGPT, tables and forms. Pricing is based on the number of tasks run each month.
Best for
Non-technical marketers who need a specific app connected quickly, since it advertises 9,000+ apps.
Not for
High-volume automations, because per-task pricing climbs steeply towards the upper tiers.
How to get your money’s worth
01The free plan allows 100 tasks a month and two-step Zaps only, so use it for simple lead notifications.
02New accounts get a 14-day Professional trial without a card; build your multi-step Zaps during it.
03Each action step counts as a task, so put filters early in a Zap to stop needless runs.