For media buyers

Hands on the account daily. Creative volume, testing discipline and clean numbers. You need more good creative per week and attribution you can defend in a client call.

27 tools

Generates ad banners, ad copy, product photos and short videos, and scores creatives before launch.

Best for
Small ecommerce teams that need a steady supply of static ad variations without a designer.
Price
$39/month billed monthly (Starter); $20/month billed yearly

Apify

AgentsAutomation

Marketplace of ready-made web scrapers and automation tools, called Actors, that run in the cloud.

Best for
Marketers who want data from a specific site or social platform without writing a scraper themselves.
Price
$19
Free plan

Arcads

Creative

AI actor video ads with lip sync, captions, templates and translation into 30+ languages.

Best for
Performance teams testing many UGC-style hooks and scripts each week across several languages.
Price
Pricing not published

Atria

Paid socialCreative

Ad research, creative analytics, competitor tracking and AI creative generation in one tool.

Best for
Small creative strategy teams wanting research, analytics and briefing in a single subscription.
Price
$129/month billed annually (Core)

Rule-based ad automation for Meta, Google, Snapchat and TikTok, formerly Revealbot.

Best for
Media buyers managing several accounts who want automated budget, pause and scale rules with alerts.
Price
$49/month (Essential)

Canva

CreativePaid social

Design platform with AI tools and Canva Grow for creating, publishing and analysing ads.

Best for
Small teams that want design, resizing and basic ad publishing in one familiar tool.
Price
US$12/month billed monthly (Pro); US$144/year
Free plan

CapCut

Creative

Video and photo editor with templates, subtitles, background removal and AI generation tools.

Best for
Editing short vertical video ads for TikTok and Reels quickly with templates and auto subtitles.
Price
Free plan
Free plan

Claude

Agents

Anthropic's AI assistant for writing, analysis and multi-step work across your files and apps.

Best for
Marketers who want an assistant for long-form writing, data analysis and reporting that can connect to the tools they already use.
Price
$17 Per month with annual subscription discount ($200 billed up front). $20 if billed monthly
Free plan

Cometly

Analytics

Marketing attribution linking ad clicks to pipeline and revenue, with server-side tracking.

Best for
B2B and lead generation teams that need to tie ad spend to CRM pipeline and closed revenue.
Price
Usage-based

Creatify

CreativePaid social

Turns a product URL into AI avatar video ads, with templates and a launcher for Meta and TikTok.

Best for
Ecommerce and app advertisers who want many avatar-led video variations from existing product pages.
Price
$39/month (Starter, 100 credits)
Free plan

Foreplay

Paid social

Ad swipe file, ad discovery database, competitor tracking, creative analytics and briefs.

Best for
Creative strategists who collect competitor ads and turn them into briefs for editors and creators.
Price
$59/month billed monthly (Basic); $49/month billed annually

Funnel

Analytics

Marketing data hub that collects, stores and prepares data for reporting and measurement.

Best for
Marketing teams and agencies with many data sources that need clean, governed data for BI tools.
Price
$300/month, billed annually (Starter)

Gemini

Agents

Google's AI assistant with image, video and music generation and links into Google apps.

Best for
Teams already working in Google Workspace who want one assistant for research, drafts and quick image or video assets.
Price
£4.49 GBP/month
Free plan

Google's free analytics for measuring website and app traffic, journeys and conversions.

Best for
Any advertiser needing a free baseline for traffic and conversion measurement, especially alongside Google Ads.
Price
Free plan
Free plan

Hyros

Analytics

Ad tracking and attribution that feeds conversion data back to ad platforms.

Best for
Businesses with long or call-based sales cycles where platform pixels miss many conversions.
Price
$230/month (up to $20k tracked monthly revenue)

Madgicx

Paid socialCreative

Meta ads platform combining AI account audits, automation, ad generation and analytics.

Best for
Ecommerce advertisers on Meta who want audits, automation and reporting in one place.
Price
Subscription

Make

AutomationAgents

Visual automation platform for building scenarios and AI agents across 3,000+ apps.

Best for
Marketers who want branching, multi-step automations at a lower entry price than task-based tools.
Price
$9/month (Core, 10k credits/month)
Free plan

Metricool

ContentAnalytics

Social scheduling and analytics that also reports on Google, Facebook and TikTok ad campaigns.

Best for
Freelancers and small agencies who report organic social and paid campaigns to clients in one place.
Price
$20 to $36/month (Starter, depending on brand tier and billing period)
Free plan

Motion

Paid social

Creative analytics and reporting for paid social teams, priced by monthly ad spend.

Best for
Agencies and brands with meaningful monthly spend that run a structured creative testing programme.
Price
$750/month (Starter, up to $50k monthly ad spend)

n8n

AutomationAgents

Workflow automation and AI agent builder that can run in the cloud or self-hosted.

Best for
Technical marketers and agencies running multi-step automations who want execution-based pricing or self-hosting.
Price
€20/month billed annually (Starter, 2,500 executions)
Free plan

Northbeam

Analytics

Multi-touch attribution and cross-channel dashboards for ecommerce brands with large budgets.

Best for
Ecommerce brands spending heavily across several channels that need one attribution view.
Price
$1,500 per month (Starter)

Pencil

CreativePaid social

Generates text, image and video ad assets from brand assets, with performance predictions.

Best for
Brands and agencies that want ad variations generated from existing brand assets across several ad channels.
Price
$14/month billed monthly (Core, 50 generations); $11/month billed annually

Ecommerce data platform for reporting, attribution, incrementality tests and AI agents.

Best for
Shopify-based brands and their agencies wanting one reporting layer across store, ads and email.
Price
Sales-led

Semrush

SEO & AEO

Search visibility suite covering keyword research, site audits, competitor analysis and AI search tracking.

Best for
Agencies that want classic SEO research and AI search visibility reporting from one vendor.
Price
£95.07/month billed annually (SEO plan; regular price £113/month)
Free plan

Smartly

Paid socialCreative

Enterprise advertising platform joining creative production, media buying and reporting.

Best for
Large advertisers and agencies running high-volume, multi-market campaigns with catalogue or templated creative.
Price
Sales-led

Supermetrics

Analytics

Pulls marketing data from ad platforms into Sheets, Looker Studio, BI tools and warehouses.

Best for
Agencies and in-house teams building automated client or channel reports in Sheets or Looker Studio.
Price
€49/month billed monthly (Starter); €39/month billed annually

Zapier

AutomationAgents

No-code automation across 9,000+ apps, with AI agents, tables and forms.

Best for
Non-technical marketers who need a specific app connected quickly, since it advertises 9,000+ apps.
Price
$19.99/month billed annually (Professional, 750 tasks); $29.99/month billed monthly
Free plan